In addition to providing direct consulting, Anna Runkle is owner and president of Click to Play Media , a production group that makes engaging, memorable and instructive videos for placement in web sites, e-learning and as stand-alone training and communication pieces.  Video is especially effective for demonstrating processes, procedures, and soft skills such as communication and customer service.  New software and internet technologies have dramatically reduced the cost of making and using video, and simplified the process of  publishing online.